SEO involves the modification of a web page in order to achieve higher rankings in a search engine which uses an algorithm as opposed to a financial bidding system (i.e. pay-per-click) for ranking web pages. The benefit of traditional SEO is that it is the least expensive in terms of giving money to a search engine. It doesn't cost anything in terms of paying a search engine. Your costs will be to KLH Technology Solutions to optimize your web site.
The most important search engine that requires SEO is Google. This is because Google has an algorithm with over 100 criteria or factors that are used in ranking a web page. Of course these factors are not made publicly available - and that is where KLH Technology Solutions comes in, helping to determine which factors are most important in getting your web page to be highly ranked.
SEO can take a long period of time to get a site indexed. Google can change their algorithm at any point in time. You could be #1 today and gone tomorrow. This seems to happen frequently with Google.
KLH SEO Service
- Identify your competition’s sites & keywords
- Keyword & key phrases research & analysis
- Give all image tags relevant alt descriptions
- Create relevant page titles & descriptions
- Add or edit relevant Heading tags
- Test for broken links
- Validate Markup Language on all pages
- If site includes Flash or JavaScript, make sure it’s not limited by search engines
- Block certain pages that don’t need indexed with robot.txt file
- Create Google Sitemap & sitemap for your site
- Setup Google Analytics
- Optimize web images for fast loading pages
- Create Favorite Icon
KLH Website Submission
- Your website is submitted to the following free directories: Google, MSN, Yahoo, dmoz.org, JoeAnt, & Gimpsy
- Submit home pages first, then submit other pages on specialty topics once home page is listed (can take a month for home pages listed if they aren’t already)
- Local directory submission (if needed)
(Monthly or each month new content is added to your site) (wait to start until at least 3 months after a one time SEO Update)
- Measure improvements by analyzing traffic logs
- Run analytics/ranking reports and email to you
- Review keyphrases & monitor changes
- Update sitemaps when new pages are added
- Test for broken links
- Check search engines & directories rankings
- Check link popularity
Incoming links are very important to your website, since this is how Google measures your page ranking.
- Get incoming links from relevant websites, research sites, send emails to sites requesting links
- Find out who is getting links from your competitors & get links to those sites
- The more content on your site, the more that is searchable
- KLH can help you build and add content to your site
Setup & install a blog on your website.
A blog written in 2-5 times/week or once a day can help your SEO by:
- Helping your company find its niche
- Increase the traffic coming to your site
- Sending your depth of content and page rank soaring
- Make you a fast friend of the search engine
SEARCH ENGINE MARKETING SERVICE: Coming soon!!! Will include Pay-Per-Click & paid advertising strategies for your website.
CONTACT KLH: (707) 837-0537 or klh@klh-tech.com
